Diamondback Bicycles are a popular bicycle brand headquartered in Kent, Washington, and is owned by Dutch corporation, Accell. This company is renowned for its well-designed, high-performance bicycles that suit riders of any level.
Diamondback bicycles can be purchased in many countries, including the US, UK, Bangladesh, Canada, and Australia. The bicycles are produced by Kinesis Industry based in China, and most of them are considered to be mid-type bikes, although the production of high-end bicycles was also introduced in 2011.
Diamondback History
Diamondback was founded by Western States Imports back in 1977. The company started out as a BMX brand and they used to sell bicycles under the brand name, Centurion. That aside, Diamond Back Company has a rich brand name history. The first brand name used was “Diamond Back” before being changed to “DiamondBack”, and then finally the current name, “Diamondback”. If you were ever into BMX’s in the 80s, like most of us, you will know that Diamondback BMXs were highly coveted.
Derby Cycle Corporation, a popular German bicycle manufacturer, purchased Diamondback Bicycles in 1999 making it a sister-company to Raleigh Bicycle. Derby Cycle Corporation later sold both companies to the current owner, Accell Group for a deal worth more than $100 million. Diamondback is currently in partnership with several advocacy groups such as the Cascade Bicycle Club, the International Mountain Bike Corporation, Bikes Belong, and the Evergreen Mountain Bike Alliance.
Cycling Sport Awards
Being one of the major pioneers of the bicycle manufacturing industry, it’s no surprise that Diamondback Bicycles has won many cycling awards. To begin with, the company’s BMX race team won a couple of US BMX races back in the 1970s and 1980s. The company’s popularity finally reached its climax when the company hit the big screens’ in the world via the movie “BMX Bandits” when one of the main characters rode on the company’s Senior Pro bike.
In the 1990s, Diamond Back Racing (DBR) mountain bike team was also very successful at the Cycling World Championships, Cycling World Cups, as well as the 1996 Olympics held in Atlanta, US. These competitions were where many successful cyclists, like Cadel Evans, launched their careers.
Diamondback Innovations and Models
The Knuckle Box suspension is undeniably one of the main innovations by Diamondback Bicycles. This type of suspension is found on some of its full suspension mountain bikes such as Mission, Scapegoat, and Sortie. Additionally, the company boasts of its own fitness line where you can find their fitness equipment like uprights, indoor cycles, recumbent and elliptical.
Between 2013 and 2016, the company introduced a new trail bicycle platform known as the Release. Diamondback also developed their first ever patent-pending suspension known as Level Link thanks to Luther Beal, a bicycle suspension expert. This kind of suspension is similar to the popular Virtual Pivot Point suspension by Santa Cruz which is mainly based on the dual-counter rotating links.
Innovation matters aside, Diamondback Bicycles offer an array of different models coming in different sizes. They include the following:
• Mountain Hardtail Bicycles
• Full Suspension Bicycles
• Hybrid Bikes
• Road Bikes
• Performance Hybrid Bikes
• Dual Sport Bikes
• Cruiser Bikes
• Comfort Bikes
• Women’s Bikes
• Youth Bikes
• BMX Bikes
• Outlook Bikes
• Other Accessories including starter kits, parts such as lights, locks, pumps, etc., and protective gear
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